Finally! Miscommunication, budgets, schedules… The videos from last October’s The BIG Conference are being edited. The first I’ll post is the lead-off speaker, Christ Brogan. Unfortunately the sound totally sucks, but if you have patience, it will be worth your time.
In my introduction to the conference I must have mentioned social media marketing. Chris, very respectfully, disagreed with my phrasing and stressed that social media is much more; it’s about human business. I agree with him.
I do, however, respectfully disagree with his statement that marketing is about ”I need something from you.” Marketing is identifying, understanding, and satisfying the needs of customers, and doing so profitably. Yes, I agree that social media is way-better than just marketing. Marketing is day also way-more than “getting something from someone”.
This is a video of his entire segment, so bookmark the page and come back to it when you have the time. (52:10) Thank you, Chris.
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